Don’t let sunk cost get in the way of your data
Every company should own its own data. Yes, we know. You say you already do. But do you really?
By
Colby Tunick
Articles
By
Colby Tunick
Sushi and Sales: Mission Matters Podcast with Adam Torres features ReFocus AI
The sales cycle is going through a renaissance with machine learning and AI being key drivers of change made at many companies.
4 years ago
Reconsidering Risk
Six months ago, we made predictions about major trends shaping the insurance market in 2021. Now, we are revisiting them to see what came true.
By
Elisha Cheng
How real AI is shaping the insurance industry
We can automate a majority of manual tasks with the help of AI so that insurance companies can provide their services faster, cheaper and with fewer errors.
4 years ago
Our New Normal: Returning to Work & its Impact to Employers and Employees
This “new” normal of hybrid work has significant implications for employers, and their employees.
4 years ago
How Digital Transformation is Driving Customer Success
Customers expect instantaneous service, quick answers to their questions, and a seamless buying experience. These trends have since made their way over to the customer service world and are here to stay.
By
Colby Tunick
How Digital Transformation is changing Marketing
Having a well designed and maintained website has gone from a nice to have to a base requirement for businesses across the world. But what does it mean to transform your digital marketing systems and processes?
By
Elisha Cheng
Why is Digital Transformation for Sales so important?
Compared to the early 2000s, it now takes 66% longer to connect with prospects, with the average sales cycle taking 50% more time to win. To win back a competitive edge, digital transformation centering on sales is becoming more prominent.
By
Colby Tunick
Pressing the reset button: An agency’s digital transformation journey to bridge the data gap
We had been chasing a “single source of truth” before our realization. One system to give us everything we needed. This was what we were after from 2016 to 2018. We were aiming to shoehorn everything into our AMS to give us a single source of truth. This was wrong.
4 years ago