The cost of servicing an insurance policy has long been a silent profit killer in the industry. Agencies spend countless hours manually identifying at-risk accounts, deciding which policies to prioritize, remarketing unnecessary renewals, and chasing clients with outdated outreach methods.
But what if agencies could automate the entire process—prioritizing accounts that need the most attention, reducing time spent on low-risk renewals, and ensuring at-risk clients get the right intervention at the right time?
That’s exactly what the ReFocus AI + AgencyZoom integration achieves. By leveraging predictive retention scoring and automation workflows, agencies can significantly reduce the operational costs tied to policy servicing while improving client retention.
The Cost of Manual Renewal Workflows
Traditional renewal processes rely on reactive decision-making. Agencies often:
- Work through a static renewal list without knowing which accounts are truly at risk.
- Spend excessive time reviewing every upcoming renewal, regardless of risk level.
- Manually sort through AMS records, account notes, and past communication to determine next steps.
- Default to re-marketing policies unnecessarily, driving up servicing costs.
The result? A huge drain on time and resources, inefficiencies in prioritization, and a reactive approach that limits an agency’s ability to proactively retain the right clients.
The ReFocus AI + AgencyZoom integration eliminates these inefficiencies by automatically identifying at-risk accounts and using smart workflows to ensure timely intervention.
How ReFocus AI + AgencyZoom Integration Lowers Servicing Costs
The power of ReFocus AI’s predictive analytics combined with AgencyZoom’s automation transforms retention workflows. Here's how:
1️⃣ Automatic Identification of At-Risk Clients
Instead of manually reviewing every renewal, ReFocus AI analyzes policies and predicts which accounts are at risk of canceling—up to six months in advance.
✅ Predictive Retention Scoring: Every policy is assigned a cancellation risk score (Low, Medium, High).
✅ Insights Into Why Clients Are at Risk: Instead of guessing, agencies get data-backed reasons (e.g., rate increases, engagement decline, policy changes).
✅ Confidence Factor: Agents know exactly how likely a client is to leave, so they can focus on the right accounts.
🔹 What this means for agencies: No more manual review of every renewal. Your team works smarter, not harder, saving hours of servicing time.
2️⃣ Automating Retention Workflows with Tags & Pipelines
Once ReFocus AI determines a client is at risk, it automatically applies a tag inside AgencyZoom—placing the client into a specific retention pipeline.
🚀 How it works:
- Clients receive a tag such as
RF - (Cancellation Risk: High). - An opportunity is automatically created inside AgencyZoom.
- The tagged account is placed into a dedicated renewal pipeline for at-risk clients.
🔹 What this means for agencies: Instead of manually sorting through renewals, your high-risk clients are automatically surfaced and assigned to the right team members.
3️⃣ Triggering Automated Workflows for Retention
Once a client is in the at-risk pipeline, AgencyZoom’s automation takes over, ensuring that every client receives the right level of attention without manual intervention.
📌 Example Workflow for a High-Risk Client:
1️⃣ Day 1: Automated renewal email sent with proactive communication.
2️⃣ Day 3: A call task is automatically assigned to an agent to discuss renewal options.
3️⃣ Day 7: If no response, a follow-up email is triggered, offering a policy review.
4️⃣ Day 14: If the client remains unresponsive, a final escalation task is created.
🔹 What this means for agencies: Agents spend less time manually reaching out and more time engaging with clients who need personalized attention.
4️⃣ Eliminating Unnecessary Remarketing
Many agencies remarket policies unnecessarily, increasing workload and lowering carrier profitability. With ReFocus AI + AgencyZoom:
✅ Only high-risk policies are flagged for re-marketing.
✅ Low-risk renewals remain in the standard retention pipeline.
✅ Agents focus on strategic, high-value retention conversations instead of unnecessary re-quotes.
🔹 What this means for agencies: Less wasted effort, lower servicing costs, and better carrier relationships.
5️⃣ Data-Driven Insights for Continuous Improvement
With real-time data syncing between ReFocus AI and AgencyZoom, agencies gain powerful insights into their retention efforts.
📊 Key Metrics Tracked:
✔ Retention rates by risk level (e.g., how many High-Risk accounts renewed).
✔ Success rates of automated workflows (e.g., which touchpoints drive engagement).
✔ Agent performance tracking (e.g., response times, outreach effectiveness).
🔹 What this means for agencies: Agencies can optimize workflows over time, refining strategies to maximize efficiency and increase retention rates.
The Bottom-Line Impact of ReFocus AI + AgencyZoom
By automating retention workflows, agencies can significantly lower servicing costs while improving client relationships.
📉 Less Manual Work: Agents spend more time on meaningful client interactions and less time sorting through renewals.
📈 Higher Retention Rates: Proactive intervention prevents cancellations, leading to stronger revenue stability.
💰 Lower Cost Per Policy Serviced: Automation means fewer hours spent per renewal, reducing operational costs.
The Future of Retention is Automation
Insurance agencies can no longer afford manual, inefficient retention processes. By leveraging ReFocus AI + AgencyZoom’s automation, agencies gain control over renewals, lower servicing costs, and increase profitability.
🔹 Want to see how automation can transform your renewals? Let’s talk. Book a demo today. 🚀
